Fiona Pullen, owner of The Sewing Directory, covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters.
Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
Every chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals including Debbie Shore, Torie Jayne and Laura Strutt.
This item is sent directly from the publisher. Please allow 3-5 days (UK Mainland Only)
Delivery & support
SAA members in the UK benefit from FREE delivery on all orders, regardless of size or order value – this includes the Highlands, all offshore islands and Northern Ireland. We aim to despatch all orders the same working day if they are placed before 2pm, so your painting purchases will be on their way to you as soon as possible.
We want all our members to share the same great benefits – although acknowledge that delivery times to some outlying areas may occasionally take a little longer.
See here for information about international postage rates.
- Fiona Pullen
- Search Press